News Round-Up
--Brightcove Names David Mendels President and COO--Clip in Touch Tapped by BMW for Personalized Mobile Video Ad Campaign--Consumer Advocacy Groups Call for Probe of "TV Everywhere," NCTA's McSlarrow...
View ArticleVisible World, Polk Partner on Addressable TV Ad Solutions for Automotive...
Targeted TV advertising specialist, Visible World, said last week that it has formed a partnership with RL Polk & Co., a provider of automotive information and marketing solutions, to enable...
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Lexus Commissions Interactive Video to Promote New Hybrid Luxury Compact
--Video Lets Viewers Determine its Narrative, Insert their Likeness, Record their own Dialog LinesToyota's Lexus brand has tapped creative agency, Skinny, and production company, Stink Digital, to...
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